GSK Korea has launched health.gsk.kr, a healthcare platform for Korean medical professionals which has around 460 pages of information related to 15 brands, the company said Monday.

The Internet platform is a digital information exchange platform operated as part of GSK’s change of business and marketing methods in its pharmaceutical business model, the company said.

The company will add more information about four new brands (Avodart, Volibris, Avamys, Nucala) in addition to its existing 15 brands.

The company will also renovate the services of GSK On-Air, which is a web-based symposium earning popularity among around 12,000 healthcare professionals in the first part of this year, by setting up an independent studio, the company added.

yjc@docdocdoc.co.kr

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